Irish customers are ordering pharmacy essentials through delivery apps and the pharmacies serving them are seeing real results.
With 4.1 million monthly active customers, €30-45 average basket sizes, and 4X higher order frequency, Deliveroo offers a significant opportunity for pharmacies to reach customers who need essentials delivered fast.
By acting as a smart digital bridge, LUDA removes every traditional barrier to selling on delivery apps. Our technology allows Irish pharmacies to launch on Deliveroo without hiring IT staff, paying setup fees or managing complex integrations. We handle the technical «heavy lifting», from real-time stock syncing to catalogue management, so you can focus on your patients.
This guide explains what Irish pharmacies can sell on Deliveroo, how the economics work and what the setup process actually looks like.
Why Irish pharmacies are choosing Deliveroo
Deliveroo has evolved beyond food delivery into a comprehensive on-demand marketplace where pharmacy essentials are now a core offering.
Customer behavior on Deliveroo:
💰 €30-45 typical basket value: customers buy multiple items per order, not single products
🔄 4X monthly purchase frequency: regular customers, not one-off buyers
💷 Customers are willing to spend more for convenience with on average at least €3.50 more per order
⚡20-30 minute delivery expectation: urgency drives purchasing decisions
What this means in practice: Irish customers now expect the same speed from pharmacy essentials as they do from takeaway food. The old 48-hour standard is officially a thing of the past.
What pharmacy products can you sell on Deliveroo in Ireland?
You can sell non-medicine pharmacy products and health essentials on delivery apps in Ireland.
Categories you can sell:
- Pregnancy & Ovulation Tests: Pregnancy tests, ovulation tests
- COVID Tests: Rapid antigen tests
- Cough, Cold & Flu: Throat lozenges, vapour rubs
- Period, Incontinence, Thrush: Sanitary products, incontinence pads,
- Sexual Wellness & Hygiene: Condoms, lubricants, pregnancy tests
- First Aid: Plasters, bandages
- Baby Care & Infant Milk: Baby formula, bottles, nappies, wipes, baby skincare
- Dental & Oral Care: Toothpaste, toothbrushes, floss, mouthwash
- Ear & Eye Care: Earplugs, eye masks
- Personal Grooming: Razors, shaving cream, deodorant, hair removal
- Muscle & Joint Relief: Heat/cold packs, support bandages, compression socks
- Self Tan: Tanning lotions, gradual tanners, tanning accessories
- Skincare: Moisturisers, cleansers, sunscreen, lip balm, face masks
- Sun Care: Sunscreen, aftersun, sun protection accessories
- Vitamins & Supplements: Multivitamins, Vitamin D, C, B12, Omega-3, minerals, probiotics
- Sleep Aids: Herbal sleep support, sleep masks
These everyday essentials represent consistent, high-frequency purchases that Deliveroo customers need quickly.
How much does it cost to sell on Deliveroo through LUDA?
LUDA’s pricing model is straightforward: commission only on completed sales.
Here’s the full breakdown
✅ Your cost per sale: 15% + VAT to LUDA
✅ Deliveroo’s cut: €0 (LUDA’s partnership covers all platform fees)
✅ Setup investment: €0
✅ Monthly subscription: €0
✅ Minimum sales targets: None
✅ Long-term contracts: None
If you process €1,000 in Deliveroo sales this month, you pay €150 + VAT to LUDA. If you process €0, you pay €0.
What LUDA actually does for that 15%
LUDA operates as your delivery platform management team:
- Builds and maintains your Deliveroo storefront
- Creates professional product listings (descriptions, images, categorisation)
- Manages stock synchronisation (automatic if you have EPOS, manual if you don’t)
- Handles Deliveroo’s technical requirements and updates
- Coordinates promotional campaigns
- Provides customer support for platform issues
- Optimises your listings for better visibility and conversion
The alternative: Managing Deliveroo yourself requires technical resources, platform expertise and ongoing maintenance time. Most pharmacies find outsourcing this for 15% commission makes more financial sense than hiring staff or diverting internal resources.
Multi-platform opportunity: The same integration works for Just Eat (10% commission) and Uber Eats (10% commission): one catalogue, multiple platforms.
How to start selling on Deliveroo (Step-by-step)
Getting live on Deliveroo through LUDA takes about a couple of days.
Step 1: Join the LUDA Network
Register at LUDA Partners Deliveroo page with your pharmacy details. No technical knowledge required.
Step 2: Catalogue setup
Option A: Manual (for pharmacies without EPOS)
- Fill out a simple spreadsheet with your products
- LUDA uploads everything with professional descriptions and images
- Update stock manually as needed
Option B: Automated (for pharmacies with EPOS)
- LUDA connects to your EPOS system
- Stock syncs automatically in real-time
- No manual updates needed
Don’t have an EPOS?
No problem. We support manual stock management and can also recommend compatible, industry-leading EPOS systems to streamline your operations. Need a recommendation? Get in touch via our Deliveroo page and we’ll help you find the best fit.
Step 3: Go Live
- LUDA activates your pharmacy on Deliveroo
- Products appear in the app under «Health & Pharmacy»
- Orders come through the tablet (provided by Deliveroo)
- You prepare orders, Deliveroo couriers collect
- LUDA provides full training (it’s very intuitive)
Step 4: Grow
LUDA continues optimising your listings, coordinating promotions, and maximising performance. You focus on pharmacy operations.
LUDA’s pharmacy vertical (Deliveroo, Just Eat, Uber Eats combined) has grown 70% month-on-month since January 2025 across Ireland and the UK.
Irish pharmacy testimonial
Here’s what Oonagh O’Hagan, Managing Director of Meaghers Pharmacy Group says about working with LUDA on delivery platforms:
“Partnering with Just Eat simply wouldn’t have been possible without LUDA Partners. Their technology and guidance made the entire process seamless, from set-up to activation. Thanks to LUDA, we can now offer fast and convenient delivery of pharmacy essentials through Just Eat, and we’re already seeing a clear uplift in digital sales. Their understanding of how pharmacies work made this integration effortless for our team. We are delighted with the results so far and are looking forward to collaborating with LUDA on the exciting projects still to come.”
Deliveroo pharmacy delivery availability in Ireland
Deliveroo pharmacy delivery through LUDA Partners is expanding across Ireland. Availability varies by region.
Currently available in major Irish cities
- Dublin (all areas)
- Cork
- Galway
- Limerick
- Waterford
Expanding to more areas
Deliveroo is continuously expanding pharmacy delivery coverage. If your area isn’t listed, contact LUDA to check availability and get on the waitlist for upcoming rollouts.
Common questions from Irish pharmacies
What’s the actual cost per month?
There isn’t one. You pay 15% + VAT commission only on sales you actually make. If you sell €1,000 through Deliveroo, you pay €150 + VAT. If you sell €0, you pay €0. No monthly minimums or fixed fees.
What pharmacy products can be sold on delivery apps in Ireland?
You can sell non-medicine products: vitamins, baby products, first aid supplies (non-medicated), pregnancy tests, personal care and other health essentials.
Do I need IT staff or technical knowledge?
No. LUDA handles all technical integration. You fill out a spreadsheet with your products, and LUDA does the rest. If you can use email and Excel, you have the technical skills required.
How long does setup actually take?
About 20 minutes of your time spread across 10 days. Day 1: registration form. Day 2-3: product catalogue spreadsheet. Day 8: receive an orderpad. Day 9: 15-minute training call. Day 10: live and accepting orders.
Can I be on Deliveroo, Uber Eats and Just Eat simultaneously?
Yes. LUDA uses one catalogue for multiple platforms. You don’t need to manage three separate storefronts or update stock in three places.
What if I don’t have an EPOS system?
If you don’t yet have an EPOS, we partner with several providers and can recommend the best options to fit your needs. While we do support manual stock management, we highly recommend an EPOS to reduce cancellations, improve customer service and minimise administrative tasks.
Need an EPOS recommendation? Contact our team here and we’ll help you find the right fit for your pharmacy.
Will customers find my pharmacy on Deliveroo?
Your pharmacy appears under «Health & Pharmacy» in the Deliveroo app. Customers either browse that category or search for specific products («pregnancy test,» «baby formula,» «vitamin D»). Deliveroo’s algorithm shows nearby pharmacies with those products in stock.
Is Deliveroo available everywhere in Ireland?
Deliveroo expands coverage regularly. Contact LUDA to check if your area is active or coming soon.
Next steps for Irish pharmacies
Deliveroo gives Irish pharmacies access to a customer segment that traditional retail channels don’t reach: people who want pharmacy essentials in 30 minutes, not next-day.
The decision points
- €25-40 average baskets, 4X monthly frequency, 70% LUDA network growth rate
- 15% commission on sales only paid to LUDA, no fixed costs or additional platform fees
- Prepare orders when they come in, courier handles delivery
- No technical skills required: LUDA manages all platform integration
What LUDA provides
- Complete technical integration with Deliveroo
- Professional product catalogue creation
- Ongoing catalogue and stock management (Automatic: Real-time synchronisation via your EPOS. Manual: for pharmacies without a compatible EPOS)
- Marketing coordination
- Customer support
- Performance optimisation
- Access to Just Eat and Uber Eats through same integration
How to start
- Contact LUDA (1-minute form)
- Submit product catalogue
- Receive orderpad and training
- Go live and start taking orders
Get in touch to check if Deliveroo operates in your area: LUDA Partners Deliveroo page
LUDA Partners connects over 400 pharmacies across Ireland and the UK to Deliveroo, Just Eat and Uber Eats. Our pharmacy vertical has grown 70% month-on-month since January 2025, helping community pharmacies reach digital-first customers without technical complexity or fixed costs.